DIVERSIFY YOUR BUSINESS MODEL
Create a new spin-off eCommerce Online Store Virtual Brand that synergises with your business core brand. Launch this eCommerce Online Store Virtual Brand and establish an online presence.
This eCommerce Online Store Virtual Brand will allow you to attract new customer segments that prefer to shop online. You can also use the eCommerce Online Store Virtual Brand to explore new concepts and ideas without affecting your core brand.
BUILD DIGITAL CAPABILITIES
An eCommerce Online Store Virtual Brand adds an Online-2-Offline (O2O) strategy to your business model. Access to more customers will allow you to fully utilize your excess staff capacity and add additional revenue streams.
ELIGIBLE FOR UP TO 90% GRANT SUBSIDY
Your efforts to create an eCommerce Online Store Virtual Brand will be eligible for the Enterprise Development Grant (EDG) by Enterprise Singapore. To find out more about this grant, click Here.
You can also write to us at , or reach us at +6262 6578.
Any business can create an eCommerce Online Store Virtual Brand, here are some examples, but do not let them limit your imagination.
FOOD & BEVERAGE OUTLET
A popular Noodle store that had a brick and mortar outlet decided to create an eCommerce Online Store Virtual Brand to allow customers to place their orders online for delivery.
FRUITS AND VEGETABLES SUPPLIER
A fruits and vegetable supplier used to only do business with wholesalers, but decided to create an eCommerce Online Store Virtual Brand for them to go directly to consumers.
HARDWARE B2B SUPPLIER
A hardware store used to only do business-to-business (B2B) deals, supplying to construction companies. However, now they have created an eCommerce Online Store Virtual Brand to target the business-to-consumer (B2C) sector.
A company that provided cooking classes for locals decided to create an eCommerce Online Store Virtual Brand in order to attract a different customer segment, for example, expatriates.
YOU MAY WANT TO KNOW...
what people are asking us?
I HAVE ALREADY BUILT AN AN ECOMMERCE ONLINE STORE VIRTUAL BRAND. CAN I CLAIM THE EDG GRANT FOR IT?
You will not be able to claim for an an eCommerce Online Store Virtual Brand that you have already built. This is because the EDG only supports projects that are new and not generating any revenue at the point of grant application. A project is considered to have begun if suppliers and service providers have already signed a contract, or if any work on the project scope has begun or if payment has been received for the project.
However, if you wish to a new Productivity module for your an eCommerce Online Store Virtual Brand, it will be eligible for the EDG Grant if the new initiatives will help to increase revenue further, or make things more efficient.
I WISH TO ENGAGE A CONSULTANT TO ADVISE ME ON AN ECOMMERCE ONLINE STORE VIRTUAL BRANDS AND O2O STRATEGIES. CAN I CLAIM THE EDG GRANT FOR IT?
Yes, you may. You may find out more here: https://www.enterprisesg.gov.sg/financial-assistance/grants/for-local-companies/enterprise-development-grant/core-capabilities/Strategic-Brand-and-Marketing-Development
Only the consultancy costs will be claimable. The implementation of the marketing and PR campaigns, such as hiring of influencer marketing, or embarking on Search Engine Optimization (SEO), are not supported.
IF I WISH TO DEVELOP AN AN ECOMMERCE ONLINE STORE VIRTUAL BRAND TO SELL MY PRODUCTS AND SERVICES ONLINE, IS THIS SUPPORTED BY THE EDG?
Yes it is. As long as you are exploring new areas of growth, or looking for ways to enhance efficiency, it will be supported. The creation of an online store is a strategy to explore new areas of growth.